I Don’t Want to Say “I Told You So”
But as my friends in school and at my old PR firm can attest, I saw this coming from a mile away.
I’ve been wondering who would be the first campaign to pick up on this idea of using online video game ads. Since I first read about the potential for online video game ads I’ve played around with the idea of how companies, campaigns, etc can use them to their advantage and told some people (ad nauseum at the old firm I’m sure) about this potential. It looks like the Obama campaign decided to go ahead and use them to target younger voters (the people more likely to play online racing games). There is a huge gold mine of potential voters or other consumers who play online games and can be targeted through video game billboards and other real-time changing advertising spaces. This is one way to get at the coveted 18-35 demographic, now the video game companies can really make some money if they can rotate the ads so everytime you drive by the video game billboard the ad changes between 3 or 4 different varations.